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A look that earns trust at first glance.

We design identity systems that make growing businesses look as good as they are, from a reel cover to a shop signboard.

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Timeline
3–5 weeks
Best for
Growing businesses ready for a refresh

What it looks like

One logo, built to work everywhere

  1. 1Main logo, short version and icon, so it fits a signboard and a profile picture
  2. 2Colours chosen for screens and print
  3. 3A rules page so every designer uses it the same way
Example
logo-system.ai
Nnorthbay.Main logo
northbay.Reversed
NIcon
nb.Short
Clear space = height of “n”Min. size 24px

Your first 30 days

What happens, week by week.

  1. Week 1

    Audit

    • Collect every place your brand appears today
    • Competitor review
    • What to keep
  2. Week 2

    Two routes

    • Mood boards
    • Two different identity directions shown on real items
  3. Week 3

    Refine

    • Chosen route polished
    • Colour, type, icon
    • Tested on mobile and print
  4. Week 4

    Handover

    • Guidelines book
    • File pack
    • Canva or Figma templates
Day 30

By day 30 you have a finished identity and every file a printer or designer will ask you for.

What you receive

Exactly what lands in your inbox.

Tools & platforms
  • Figma
  • Illustrator
  • Photoshop
  • InDesign
  • Canva templates
DeliverableFormatWhen
01Logo system (main, short, icon)AI, SVG, PNG, PDFWeek 4
02Colour paletteHEX, RGB, CMYK, PantoneWeek 4
03TypographyFont files or Google FontsWeek 4
04Brand guidelinesPDF, 15–25 pagesWeek 4
05StationeryBusiness card, letterhead, email signatureWeek 5
06Social templatesCanva or Figma, 10 layoutsWeek 5

Honest check

Is this right for you?

A good fit if

  • Your business has grown but your logo has not
  • Different designers keep using different colours and fonts
  • You are about to print signage, packaging or merch

Probably not a fit if

  • You don't have a business name yet (start with Brand Building)
  • You need a full website in the same project
  • You want only one logo file, no system

Not sure which side you are on? Send us one message and we will tell you honestly. Chat on WhatsApp →

FAQ

Questions about Brand Identity

Something else on your mind? Ask us on WhatsApp, we reply the same day. Chat on WhatsApp →

How many logo options do I get?

Two distinct routes, then refinements on the one you choose until it feels right.

Will I get editable files?

Yes. AI, SVG, PNG and PDF files plus editable Canva or Figma templates.

Can you refresh instead of redesigning?

Yes. Sometimes a careful refresh keeps the recognition you’ve already built.

Works well with

Brand BuildingNew brands, zero to launch Graphic DesignCreatives, print & packaging WebsitesWordPress, Shopify & custom

LET'S BUILD SOMETHING

Ready for a brand people remember?

Tell us where your brand is today and where you want it to be. We will show you how to get there.

Book a free strategy call See our work

✓ Free 30-minute call ✓ No commitment ✓ Reply within 24 hours